Each year, billions of intelligent animals are bred for slaughter on factory farms. Animal Clock leverages data from government agencies and other well-cited sources to estimate a real-time count of animal deaths attributable to food production in Australia, Canada, United Kingdom, and United States.

Animal Clock raises awareness of the scale of industrial factory farming while highlighting the physical and emotional toll that the system takes on individual animals. The site also educates visitors about opportunities for individuals to effect positive change.