Fish Feel is an all-volunteer organization devoted to promoting the recognition of fish as sentient beings deserving of respect, compassion, and protection. Despite fish constituting the largest category of animals used for food, and despite huge numbers of fish harmed for research, sport, and aquaria, their well-being receives very little attention, even from the animal protection community.

Launched by Mary Finelli in 2013, Fish Feel serves to educate the public as to why these animals are deserving of our admiration and appreciation, the problems caused by their exploitation, and how we can help them.

With remarkable efficiency, Fish Feel reaches individuals through their web site, newsletter, and on social media, where they share thought-provoking images and videos, industry news, petitions, and impactful personal essays.